Brown's Toy Emporium (BTE) are committed to protecting and respecting your privacy.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website you are accepting and consenting to the practices described in this policy.
For the purpose of the relevant data protection legislation, the data controller is Brown's Toy Emporium, Waterfront Studios, 54C Dock Road, London, E16 2AA.
Information we may collect from you
We may collect and process the following data about you:
Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, sign up for our mailing list or to receive email offers, log a query through our Customer support centre, place a customer review on our site or when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and images, details of the products you are interested in and other content which you choose to upload such as product reviews, comments and forum posts.
Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download
Information we receive from other sources. We may receive information about you if you use any of the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, analytics providers, search information providers, credit reference
Uses made of the information
We use information held about you in the following ways:
Information you give to us. We will use this information:
To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from u
To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, or to provide your with a copy of our catalogue where this has been requested. This includes keeping you up to date with news of special events, offers, promotions and product launches. We are constantly looking for ways to improve our service, so we may occasionally contact you for research purposes also;
To provide you the opportunity to avail of our checkout assistance service. When you use our online store, details of any products that you seek to purchase and your email address may be collected as you fill in the checkout form. If you do not complete your purchase, we may contact you using these details to offer our assistance (in case, for instance, you were suffering from technical difficulties). This is an optional service. You can choose not to receive our checkout assistance emails at any time by following the link at the bottom of each assistance email;
To provide you, or permit selected third parties to provide you, with information about goods or services. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
Information we collect about you. We will use this information:
To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
To allow you to participate in interactive features of our service, when you choose to do so;
As part of our efforts to keep our site safe and secure;
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).
Disclosure of your information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
Where we store your personal data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us through the Contact Us Section
You have the right to access or to rectify any information held about you. Please contact us through the Contact Us if you wish to exercise these rights.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Questions, comments and requests regarding this privacy statement are welcome and should be addressed to us through the Contact Us page.
Brown's Toy Emporium Cookies Policy
What are Cookies
Cookies can't harm your computer. We don't store personally identifiable information such as your home address or credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing. We are providing you with this information to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.
In order for you to utilize the online shopping and personalised features on Brownstoyemporium.com, your computer, tablet or mobile device will need to accept cookies, as we can only provide you with certain personalised features of this website when cookies are enabled. Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the 'key' that, once you're signed in, is associated with this information.
Third Party Cookies
When you visit Brownstoyemporium.com you may notice some cookies that aren't related to Brown's Toy Emporium. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
Social Network Sites
We have a variety of pages on social networking sites such as Facebook. If you use these pages, the hosting sites may drop cookies onto your devices. We do not control the setting of, and accept no liability in connection with these cookies so please look at the third-party websites for more information about what they do with cookies and how you can manage them. From time to time we may run competitions or other applications within Facebook or other social networking site, these applications may drop cookies onto your devices and you are advised to read the terms of the application for more information.
If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them.
If you would like more information about cookies, Please visit www.aboutcookies.org.